Transforming E-commerce with AI
The Collaboration of HEMA and Squadra
Hema: A Retail Legacy
Founded in 1926, HEMA has become a cornerstone of Dutch retail, offering a wide variety of products from home goods to clothing and food. With around 90,000 unique items and nearly 800 stores globally, HEMA stands out by pairing quality with sustainability.
Recognizing the growing prominence of online shopping, HEMA has embraced digital transformation to cater to these new demands. By prioritizing efficiency and sustainable practices, the retailer underscores its commitment to transparency, including clear product material details, as part of its broader mission for social and environmental responsibility.
The E-commerce Growth Hurdle
Scaling its vast online catalog proved challenging for HEMA. Producing detailed, accurate product descriptions and enriching attributes manually was labor-intensive and costly. Sustainability-related content added another layer of complexity. To overcome these challenges, HEMA sought Squadra’s expertise.
Automating Descriptions and Attributes with AI
To address these issues, Squadra introduced its PowerSuite.ai platform, integrating the PowerText.ai and PowerImprove.ai modules for HEMA. These AI SaaS tools are designed to optimize product data and improve e-commerce visibility and conversion rates.
By implementing PowerText.ai, HEMA automated the creation of thousands of product descriptions within weeks, reducing manual effort. Initially focusing on commercial and sustainability statements, the collaboration now supports a growing product catalog.
The integration of PowerImprove.ai followed, enabling the enrichment of product attributes based on existing text and images. What was previously a manual task has evolved into automated processes that ensure consistency and detail across product categories. Squadra also provided technical sessions and training to facilitate seamless adoption of these tools.
Enhanced Quality and Productivity
With Squadra’s support, HEMA transitioned from labor-intensive methods to generating high-quality product descriptions at scale. PowerText.ai maintains the relevance and quality of the content, while PowerImprove.ai ensures enriched, consistent product attributes. Together, these tools have streamlined operations, supporting HEMA’s E-commerce growth while upholding its high standards and sustainability objectives.
Vision Ahead
Following the success of this collaboration by implementing PowerText.ai and PowerImprove.ai, Squadra looks forward to continuing its partnership with HEMA, reinforcing the company’s leadership position in retail innovation.
Have you experienced similar E-commerce hurdles? Our AI solutions can help you overcome them. Contact us for more information or a free demo. Let’s work together!
