Automated product descriptions in multiple languages for Rensa.
Sector
B2B Supplier
Products
400,000+
Employees
1,500+
Rensa is a leading technical wholesaler specializing in heating, ventilation, and air conditioning (HVAC) systems. With a modern logistics concept, Rensa supplies goods to professional installers in residential and commercial construction across Europe. In the Netherlands alone, Rensa offers an extensive range of 400,000 products, part of the 1.3 million products they carry globally. This vast product portfolio and efficient logistics network have solidified Rensa’s prominent position in the market.
Background
The challenge.
- Need for multilingual descriptions
To effectively sell products online, Rensa needs to provide product descriptions and properties in multiple languages. This is crucial for ensuring the products are easily discoverable by Google search engines across different regions.
- Time-consuming content creation
Writing compelling and unique product descriptions is a challenging and time-consuming task. Rensa requires a more efficient way to generate high-quality content for its extensive product range.
- Search for automation
Rensa sought a smart software solution that could automatically generate marketing texts based on product data, reducing manual effort and improving content creation efficiency.
Our solution.
- Automated text generation
Powertext.ai offers an intelligent platform that automatically generates unique product descriptions based on product properties, streamlining the content creation process.
- Multilingual support
The platform supports generating product descriptions in multiple languages, ensuring that Rensa’s products are accessible to a global audience and easily found by search engines.
- Smart technology and templates
Using templates combined with advanced Machine Learning, Powertext.ai creates unique descriptions for each product. The system applies an intelligent algorithm to shuffle content, ensuring that every product description is distinct and tailored.
The result
PowerSuite has empowered Rensa to...
Digitize product information
Powertext.ai enabled Rensa to digitize its entire product portfolio faster, including both fast-selling and long-tail products.
Boost product discoverability
Unique product descriptions enhanced the findability of Rensa’s products on Google, resulting in increased visibility and sales.
Expand their sales reach
The ability to quickly generate multilingual descriptions has expanded Rensa’s sales area, enabling faster access to international markets.
