Automated product descriptions in multiple languages for Rensa.

Sector

B2B Supplier

Products

400,000+

Employees

1,500+

Rensa is a leading technical wholesaler specializing in heating, ventilation, and air conditioning (HVAC) systems. With a modern logistics concept, Rensa supplies goods to professional installers in residential and commercial construction across Europe. In the Netherlands alone, Rensa offers an extensive range of 400,000 products, part of the 1.3 million products they carry globally. This vast product portfolio and efficient logistics network have solidified Rensa’s prominent position in the market.

Background

Founded in 1963, Rensa has grown to become a key player in the HVAC and building supplies industry. The company operates in both the B2B and wholesale distribution sectors, offering a wide range of heating, cooling, and ventilation solutions for residential, commercial, and industrial applications. Rensa serves professional installers and contractors through an extensive network of sales offices and distribution centers across the Netherlands and Europe.

The challenge.

  • Need for multilingual descriptions

    To effectively sell products online, Rensa needs to provide product descriptions and properties in multiple languages. This is crucial for ensuring the products are easily discoverable by Google search engines across different regions.

  • Time-consuming content creation

    Writing compelling and unique product descriptions is a challenging and time-consuming task. Rensa requires a more efficient way to generate high-quality content for its extensive product range.

  • Search for automation

    Rensa sought a smart software solution that could automatically generate marketing texts based on product data, reducing manual effort and improving content creation efficiency.

Our solution.

  • Automated text generation

    Powertext.ai offers an intelligent platform that automatically generates unique product descriptions based on product properties, streamlining the content creation process.

  • Multilingual support

    The platform supports generating product descriptions in multiple languages, ensuring that Rensa’s products are accessible to a global audience and easily found by search engines.

  • Smart technology and templates

    Using templates combined with advanced Machine Learning, Powertext.ai creates unique descriptions for each product. The system applies an intelligent algorithm to shuffle content, ensuring that every product description is distinct and tailored.

The result

PowerSuite has empowered Rensa to...

Digitize product information

Powertext.ai enabled Rensa to digitize its entire product portfolio faster, including both fast-selling and long-tail products.

Boost product discoverability

Unique product descriptions enhanced the findability of Rensa’s products on Google, resulting in increased visibility and sales.

Expand their sales reach

The ability to quickly generate multilingual descriptions has expanded Rensa’s sales area, enabling faster access to international markets.

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Guus van de Mond

Founder & CEO

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