Conversion boost through smart product relations for Intratuin.
Sector
Retail
Products
80.000+
Employees
3,300+
With an assortment of more than 80.000 products, Intratuin wanted to not only help customers find what they’re looking for, but also inspire them with relevant extras. To make this happen at scale, Intratuin implemented our PowerRelate module. The implementation went smoothly: with bi-weekly check-ins and a shared project board, progress remained clearly visible. The result? A PowerSuite.ai solution that seamlessly aligns with Intratuin’s needs and ambitions.
Background
The challenge.
- Driving conversions and cross-sells
Intratuin wanted to increase its online conversions and stimulate additional sales through Intratuin.nl by creating smart cross-selling opportunities for its extensive product assortment.
- Product clustering and efficiency
The existing product relationships and clustering were inconsistent and outdated, which negatively impacted the customer experience.
- Scalability and integration
Intratuin needed a scalable solution that would integrate with its existing systems and processes, without disrupting daily operations. Due to frequent assortment changes and seasonal items, new product relationships constantly need to be mapped.
Our solution.
- AI-driven recommendations for cross-sell
With PowerRelate, Intratuin implemented AI-driven recommendations to show customers relevant products, creating cross-selling opportunities.
- Scalable product matching
Advanced matching algorithms automated the clustering and identification of relationships between tens of thousands of SKU's, minimizing manual work and increasing consistency.
- API integration
PowerRelate is connected to Intratuin's existing systems through an API, enabling real-time recommendations and scalable data exchange.
The result
PowerSuite has empowerd Intratuin to...
Improve customer experience
Customers now benefit from intuitive product suggestions, creating a smoother browsing and shopping experience.
Reduce bounce rates
Because of relevant product relations, customers stay on the Intratuin website longer and more often, instead of conducting a new search in a search engine or searching via AI.
