Custom AI projects and PowerSuite.ai for Benelux DIY retailers.
Sector
(DIY) Retailer
Products
50,000+
Employees
10,000+
We configured and implemented the relevant modules of our PowerSuite.ai solution for the complete assortment of its brands Gamma and Karwei in the Netherlands and Belgium. Furthermore, we performed a custom project to deliver a smart LLM based product advisory solution.
The implementation of AI-driven solutions yielded significant improvements, namely: increased findability 7.5%, enhancing discoverability for customers; boosted conversion rates by 4.9%, translating into tangible revenue growth; €2M in increased revenue in 2023; saved resources equivalent to three full-time employees previously dedicated to product data management and copywriting/translations; enhanced customer experience across all digital channels, fostering loyalty and satisfaction.
Through strategic integration of AI technologies, Intergamma successfully overcame its data and optimization challenges, driving substantial business growth and efficiency gains.
Background
Intergamma, established in 1968, is a prominent DIY retail organization operating throughout the Benelux region. Through its well-known brands, Gamma and Karwei, Intergamma provides a vast assortment of home improvement, gardening, and construction products. Catering to both professional contractors and enthusiastic DIYers, Intergamma focuses on offering a wide product range, competitive pricing, and a strong emphasis on customer service. With a significant presence in the Netherlands and Belgium, Intergamma has solidified its position as a leading player in the DIY retail market.
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Increased findability
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Increased conversion rates
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Increased revenue
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Saving 3 FTE on product data
The challenge.
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Online visibility and user engagement
Intergamma faced multiple challenges including low SEO rankings for a vast array of products and high bounce rates on Product Detail Pages (PDPs).
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Data quality and linguistic requirements
Additionally they stuggled with subpar data quality, especially in the French language, due to legal obligations for bilingual offerings. Additionally, poor data quality from suppliers, even through the GS1 database, compounded the issue.
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Data management and onboarding efficiency
The process of getting product data into their systems was slow and cumbersome, which added to all the other problems. This inefficiency likely contributed to the poor data quality and made it harder to address the other challenges.
Our solution.
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Enhanced product organization and discoverability
Intergamma implemented AI-driven solutions to address its challenges. They employed AI for product classification according to Intergamma and GS1 taxonomies, improving organization and searchability.
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Data quality improvement and content optimization
AI algorithms were also leveraged to detect and rectify data quality issues, ensuring consistency and accuracy. Automated AI text generation streamlined the creation of product titles and SEO-optimized descriptions, enhancing visibility and relevance.
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Enriched customer experience through product relationship identification
Moreover, AI was utilized to identify various product relationships such as variants, accessories and lines, enriching the customer experience.
The result
PowerSuite has empowered Intergamma to...
Create unified product experiences
AI ensured consistent product info across all digital channels, improving user experience.
Accelerate data processing
The implementation of AI sped up product data onboarding and maintenance.
Create accurate multilingual data
AI-powered data quality checks and automated text generation enhanced the accuracy and consistency of product information in both Dutch and French.
