How De Mandemakers Groep Accelerates Time-to-Market with PowerText.
Sector
Retail
Products
±60.000
Employees
6000
De Mandemakers Groep (DMG) is a leading home furnishing specialist with more than 300 showrooms. The company helps customers create their ideal kitchen, bathroom, or interior, with quality and experience at the core. To manage its growing product information more efficiently, DMG chose PowerText, an AI-driven solution that automates product descriptions and speeds up publication processes.
Background
DMG is a Dutch family-owned company with over 6,000 employees and brands such as Keuken Kampioen, Mandemakers Keukens, Brugman, and Montèl. The company operates in the Netherlands, Belgium, and Germany and serves a broad consumer market in the home and interior sector.
The Challenge.
- Manual processes
Product descriptions were written by hand, which was time-consuming and error-prone.
- Consistency across brands
Product descriptions were written by hand, which was time-consuming and error-prone.
- Scalability
The existing process could not keep up with DMG’s expanding product portfolio.
- Translations
Product information needed to be easily translated for international markets such as Germany.
Our Solution.
- AI-powered automation
PowerText automatically generates product descriptions based on existing product data.
- Template module
Flexible templates ensure each brand maintains its own tone of voice.
- Automatic translations
Product information can be translated effortlessly into other languages.
The result
PowerText has empowered DMG to...
Ensure consistent product information
Automated text generation now guarantees uniform, error-free descriptions across all brands and channels.
Work more efficient and scalable
With over 63,000 automatically generated product texts, DMG can add new products and variants without manual effort.
Significantly shorten time-to-market
New products are published faster, allowing DMG to respond quickly to market opportunities and customer demand.
