Transforming e-commerce with AI for HEMA.
Sector
(Online) Retailer
Products
30,000+
Employees
17,000+
HEMA, a well-known Dutch retailer, has embraced innovation to meet the growing demands of the digital age. Partnering with Squadra, they automated product descriptions and attributes, improving efficiency, quality, and sustainability in their e-commerce operations.
Background
Founded in 1926, HEMA has established itself as a cornerstone of Dutch retail, offering a wide variety of products, including home goods, clothing, and food. With nearly 800 stores worldwide and 90,000 unique items, HEMA combines quality with sustainability in its offerings. The retailer is committed to transparency, particularly in its product materials, reflecting its focus on social and environmental responsibility.
The challenge.
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Labor-intensive product descriptions
Manually producing accurate product descriptions and enriching attributes was both time-consuming and costly for HEMA, hindering scalability in their vast catalog.
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Complexity of sustainability content
Incorporating sustainability-related information into product descriptions added an additional layer of complexity, requiring detailed and accurate data across thousands of items.
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Scaling the online catalog
With the growing importance of online shopping, HEMA faced challenges in scaling its online catalog while maintaining high-quality and consistent product descriptions and attributes.
Our solution.
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Automating product descriptions with PowerText.ai
Squadra’s PowerText.ai automated the generation of thousands of product descriptions, focusing initially on commercial and sustainability content, dramatically reducing manual effort.
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Enriching product attributes with PowerImprove.ai
The PowerImprove.ai module was integrated to automate the enrichment of product attributes, ensuring consistency and detail across HEMA’s extensive product categories.
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Facilitating seamless adoption
Squadra provided technical training sessions, ensuring smooth adoption of the new AI tools, helping HEMA transition from manual processes to automated, efficient solutions.
The result
PowerSuite has empowered HEMA to...
Increase efficiency
Automation streamlined the creation of product descriptions, reducing manual work and accelerating content production.
Enhance product consistency
Automated attribute enrichment ensured consistent and detailed product information, improving the customer experience.
