Enhancing customer experience and boosting sales for BCC.
Sector
Electronics Retailer
Products
20,000+
Employees
1,200+
With an extensive product range and a strong presence in the Dutch electronics retail market, BCC continuously seeks ways to enhance the customer shopping experience. To improve product discoverability and provide customers with relevant recommendations, BCC aimed to automate the process of suggesting related, comparable, and accessory products.
Background
The challenge.
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Enhancing product recommendations
Customers expect personalized product suggestions, such as phone cases and screen protectors when purchasing a new phone. However, manually setting up these recommendations for thousands of products was not feasible.
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Providing relevant alternatives
When customers are unsure about which product to choose, they expect alternative options to be displayed. Ensuring that relevant alternatives are offered across all product categories posed a significant challenge.
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Optimizing efficiency with automation
Manually identifying and linking related products would require extensive resources and time. BCC needed an automated solution to streamline this process and improve efficiency.
Our solution.
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Smart algorithm-based product matching
Powerrelate.ai developed an intelligent tool that automatically detects relationships between products using advanced algorithms. This solution ensures customers see relevant alternatives, accessories, and comparable products in real-time.
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Integration with PIM and ETIM classification
The software extracts product characteristics from PIM systems and ETIM classification standards, allowing it to generate accurate product relationships without manual intervention.
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Data-driven insights from sales behavior
By analyzing sales data, the tool predicts future product needs. For example, if a customer purchases a vacuum cleaner, the system can recommend compatible vacuum bags, increasing cross-sell opportunities.
The result
PowerSuite has empowered BCC to...
Increase sales conversions
A/B testing confirmed that offering product variants, alternatives, and accessories significantly boosted sales.
Optimize operational efficiency
Automating product recommendations saved BCC considerable man-hours, reducing manual effort and costs.
