Tackling content challenges and driving growth for Wehkamp.
Sector
(Online) Warehouse
Products
180,000+
Employees
2,000+
Wehkamp, a leading Dutch e-commerce company, faced a significant challenge in keeping up with the growing demand for high-quality product descriptions as their catalog expanded. With an extensive selection of over 180,000 products, ranging from fashion to home goods, the company needed a solution that could streamline their content creation process and improve efficiency. This case highlights how Wehkamp, in partnership with Squadra, transformed its approach to product description generation.
Background
The challenge.
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Customization constraints
The previous system failed to produce content that captured Wehkamp’s unique brand tone, resulting in a lack of customer engagement.
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Scaling issues
Creating a high volume of product descriptions was resource-intensive and time-consuming, hindering the company’s ability to keep up with the growing catalog.
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Integration difficulties
The legacy system struggled to seamlessly integrate with Wehkamp's Product Information Management (PIM) system, complicating updates and making the process inefficient.
Our solution.
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Data integration
Squadra’s PowerText.ai seamlessly integrated with Wehkamp’s PIM system, ensuring smooth data flow and more efficient product description updates.
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Customization
PowerText.ai was tailored to reflect Wehkamp’s brand voice, aligning product descriptions with customer expectations and improving engagement.
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Scalable system
PowerText.ai provided Wehkamp with a scalable solution to manage their growing catalog, allowing for faster content creation and supporting future expansion.
The result
PowerSuite has empowered Wehkamp to...
Increase efficiency
Automated content creation reduced time-to-market for product updates, allowing Wehkamp to update their catalog faster.
Improve content quality
Enhanced product descriptions aligned with Wehkamp’s brand identity, leading to better customer engagement.
