Enhancing product visibility for Action.
Sector
Discount Retailer
Products
6,000+
Employees
70,000+
Action recognized the growing importance of digital visibility in influencing customer purchasing decisions. While primarily a physical retailer, Action faced challenges in making its products easily discoverable online. To address this, the company sought a scalable solution to optimize product content, improve search engine rankings and drive engagement. By leveraging AI-driven text generation, Action successfully transformed its approach to product descriptions, enhancing both efficiency and visibility.
Background
Action is one of the leading retailers in Europe, offering a diverse range of products across decoration, cleaning and more. The company has built a strong reputation in physical retail, but recognized the need to strengthen its online presence. It has also expended into multiple countries, offering an extensive assortment of products.
+ 0 %
Average Ranking
+ 0 %
Traffic to PDP
+ 0 %
PDP ranked on more keywords
+ 0 %
Reduced time-to-market
The challenge.
-
Limited online visibility
Action faced a significant gap in the online visibility of its products, leading to a low SEO ranking. This made it difficult for customers to find relevant product information, impacting overall engagement and brand awareness.
-
Impact of the ROPO Effect
Many customers researched products online before purchasing them in-store, a phenomenon known as the ROPO effect (Research Online, Purchase Offline). Due to a lack of optimized content, Action was missing out on valuable opportunities to influence purchasing decisions and drive store visits.
-
Scaling content across multiple markets
As an European retailer, Action needed to ensure consistency in product content across multiple markets. However, manually generating and translating product descriptions at scale was resource-intensive and inefficient.
Our solution.
-
Automated product text generation with PowerText.ai
To enhance online visibility and streamline content creation, Action implemented PowerText.ai. This advanced AI-driven platform enabled the automated generation of SEO-optimized product titles and descriptions tailored to consumer search behavior.
-
Optimized content for SEO & ROPO mitigation
By leveraging PowerText.ai, Action ensured that product descriptions were commercially optimized for search engines, improving rankings and reducing the impact of the ROPO effect. Customers could now find relevant and engaging product information, increasing their likelihood of visiting physical stores.
-
Efficient multilingual content creation
With PowerTranslate.ai, Action automated translations for its product descriptions across multiple European languages, ensuring content consistency while significantly reducing time and cost investments in manual translation.
The result
PowerSuite has empowered Action to...
Save costs and time
Action significantly reduced costs and time spent on manual content creation through automation.
Improve seach visiblity and engagement
SEO enhancements led to an 8% increase in organic rankings, boosting traffic to product detail pages (PDPs) by 33%.
Improve keyword performance
With PowerText.ai, 46% of PDPs ranked for more keywords, expanding Action’s search visibility.
