Increased add-to-cart ratio through AI.
Sector
Wholesale distributor
Products
500,000+
Employees
5,000+
The implementation of PowerText.ai’s software yielded significant benefits for Sonepar. Notably, the company experienced a marked increase in efficiency in digitizing its extensive product portfolio. This encompassed not only the more popular items but also niche products that previously may have been overlooked. With each product now boasting a distinct and optimized description, Sonepar observed a tangible improvement in its visibility on Google search results.
Consequently, the enhanced discoverability translated into increased customer engagement and sales. Noteworthy was the notable 22% rise in add-to-cart rates observed in Belgium, along with a substantial 24% surge in France. Encouraged by these promising results, Sonepar is now planning to expand the adoption of PowerText.ai’s solution beyond Germany, underscoring its effectiveness and potential for broader application within the company’s operations.
Background
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Increased add-to-cart Belgium
+ 0 %
Increased add-to-cart France
The challenge.
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Vast product catalog
Sonepar Germany faced the challenge of managing a vast product catalog containing approximately 1 million items. With such a large inventory, it became crucial to ensure that each product was easily discoverable by potential customers, particularly through search engines like Google.
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SEO and unique product descriptions
To enhance online visibility, Sonepar needed to comply with stringent SEO guidelines, which required each product to have a unique and compelling description. This was essential to improve search rankings and attract customers, but the scale of the task presented significant challenges.
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Manual data entry constraints
Manually creating detailed descriptions for every product was not feasible due to the sheer volume of items and time constraints. Recognizing this, Sonepar sought an innovative solution to automate the generation of marketing texts based on the unique properties of each product.
Our solution.
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Automated product description generation
In response to Sonepar’s challenge, PowerText.ai developed an advanced online platform capable of automatically generating unique product descriptions using key product attributes. By leveraging cutting-edge Machine Learning technology, the platform streamlined the process of creating high-quality descriptions for a vast catalog.
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Multilingual and customizable templates
The platform supported multiple languages, enabling Sonepar to cater to a diverse customer base. It also offered customizable templates, which allowed for consistent and efficient description generation across various product groups.
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SEO optimization and unique content
To improve product visibility on search engines, each description was crafted with SEO keywords derived from the product properties. The platform's intelligent algorithm ensured unique descriptions, avoiding duplicate content and optimizing search engine rankings, thus enhancing the discoverability of Sonepar’s products.
The result
PowerSuite has empowered Sonepar to...
Enhance product information accuracy
Automated descriptions ensured greater accuracy in product details, reducing human error and providing reliable information across platforms.
Improve content scalability
Automation allowed Sonepar to scale content creation efficiently, handling large volumes of products and ensuring timely updates.
