Revolutionizing customer experience and automation for Nouvez.
Sector
(Furniture) Retailer
Products
±2,000
Employees
100+
Nouvez is a Dutch furniture retailer specializing in a diverse range of products, including furniture, lighting, and living accessories. With an extensive product catalog featuring nearly 2,000 items, Nouvez aims to provide customers with high-quality, stylish, and functional products for their homes. The brand is committed to offering a seamless shopping experience while staying competitive in the ever-evolving retail market.
Background
The challenge.
- Insufficient product data
Nouvez faced challenges due to a lack of proper product data provided by suppliers, limiting the ability to fully inform customers about product features.
- Need for enriched customer information
To improve the customer experience, Nouvez needed to find a way to extract and present more comprehensive product details, such as material and design features, for informed purchasing decisions.
- Dependency on limited data sources
Although Nouvez already had pictures of all products, they needed to determine if they could use these images to extract valuable product characteristics and supplement their existing data.
Our solution.
- Image extraction technology
Squadra Machine Learning Company implemented an image extraction solution from Powerenrich.ai to extract key product features directly from product images, such as armrests on chairs, the number of legs, and color.
- Custom model for product categorization
A custom model, trained by Nouvez, was employed to predict the product’s (sub-)category based on the extracted image data, helping improve product categorization for easier navigation.
- Data integration for improved descriptions
Using the extracted features, Squadra also integrated the data into the PowerClass.ai tool for categorization and PowerText.ai for generating unique, high-quality product descriptions that further enhanced the product presentation.
The result
PowerSuite has empowered Nouvez to...
Enrich customer journeys
Enhanced product data enriched the customer journey, enabling more informed purchasing decisions.
Improve navigation
AI-powered automation improved product organization, making navigation smoother and reducing manual efforts.
