Transforming product descriptions for Action.
Sector
Discount Retailer
Products
6,000+
Employees
70,000+
Action is an international discount store chain known for its wide range of affordable non-food products. The brand primarily focused on physical stores, where customers often ended up buying more than they initially intended due to the low prices and diverse product selection. However, the COVID-19 pandemic forced Action to rethink its strategy, leading to new opportunities in e-commerce.
Background
Founded in the Netherlands, Action has expanded into multiple countries, offering an extensive assortment of products across various categories. The company operates in the discount retail sector, emphasizing affordability and accessibility. Despite its success in physical retail, Action initially chose not to sell online, as shipping costs made e-commerce less attractive for its low-priced products.
The challenge.
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Lack of online product descriptions
Since Action traditionally operated physical stores, it had limited product descriptions available for online sales. Manually writing descriptions for thousands of products across various categories was time-consuming and inefficient.
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Need for unique content
To ensure strong search engine rankings, Action needed unique product descriptions rather than duplicate content. Search engines penalize repetitive text, making automated yet high-quality content generation essential.
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Multilingual expansion
As Action expanded its online presence across Europe, it needed product descriptions in multiple languages, including French, German, Polish, Italian, and Czech. Translating descriptions manually was not a scalable solution.
Our solution.
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Automated product descriptions with Powertext.ai
Action implemented Powertext.ai, an AI-driven text generation tool that automatically creates unique and informative product descriptions using structured product data.
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Category-based text generation
A proof-of-concept demonstrated the tool’s ability to classify products into categories and generate tailored descriptions based on category-specific data, ensuring consistency and accuracy.
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Seamless multilingual support
Powertext.ai enabled Action to generate product descriptions in multiple languages instantly, supporting the company’s international expansion while maintaining content quality.
The result
PowerSuite has empowered Action to...
Introduce scalable content creation
Automated text generation allowed Action to provide unique descriptions for its entire online product portfolio, saving time and resources.
Improve search visibility
Unique and informative descriptions enhanced SEO performance, increasing product discoverability in search engines.
