Product text generation for European retailer in beauty, decoration and cleaning
We configured and implemented the PowerText.ai and PowerTranslate.ai modules of the PowerSuite.ai solution to automatically generate SEO optimized product texts.
5.0
CHALLENGE
Action, one of the leading retailers in Europe, faced several challenges regarding its online presence. Action noticed a significant gap in the online visibility of its products, resulting in a low SEO ranking. Furthermore, there were significant sales opportunities lost due to the ROPO effect (Research online, Buy offline), where customers conducted research online but made purchases offline. These issues were not limited to one market but presented a common European challenge for the company.
SOLUTION
To address these challenges, Action implemented PowerText.ai, an advanced platform for automated text generation. By utilizing PowerText.ai, Action could automatically generate product titles and commercially optimized product descriptions perfectly tailored to SEO requirements. This enabled Action to significantly enhance the online visibility of its products and reduce the ROPO effects.
RESULTS
The implementation of PowerText.ai yielded significant results for Action. Firstly, it resulted in substantial cost savings in copywriting and translations, as the process was now automated. Additionally, the time-to-market was shortened, meaning new products were made available to consumers online more rapidly.
More importantly, there was a notable improvement in the online visibility of the Action’s products. The average ranking in organic traffic increased by 8%, leading to greater visibility and clicks from potential customers. Traffic to the product detail pages (PDP) grew by as much as 33%, demonstrating that customers were better able to find and view the products online. Moreover, a remarkable 46% of PDPs were ranked for a larger number of keywords, enabling the company to attract more potential customers with a wide range of search queries.
In summary, by implementing PowerText.ai, Action succeeded not only in enhancing the online visibility of its products but also in saving costs and increasing the efficiency of its online marketing efforts.
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Our Process
The AI Process, One Step at a Time
01.
We begin by understanding your business needs, challenges, and current IT landscape. This deep dive ensures we identify the best strategies and solutions for you.
02.
Leveraging our findings, we craft a comprehensive IT plan. This involves designing systems, networks, and software that align with your business goals.
03.
With a plan in place, our experts roll out and integrate the designed solutions. We ensure minimal disruption and a seamless transition.
04.
After implementation, measuring the results begins. Our QA team ensures that all solutions are robust, safe and efficient.
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