Rich product data is essential in online retail, but it goes beyond just search engine visibility. With AI and LLM technologies, you can transform your product data into a true sales engine by offering consumers exactly what they’re looking for, precisely when they want it. In this webinar, you’ll discover how LLMs like ChatGPT and Gemini can understand, compare, recommend, and even sell your products to online consumers.
Original date: Februari 13, 2026
About this webinar.
AI is reshaping e-commerce dramatically: where search engines used to be the starting point of the customer journey, LLMs and agentic AI are now taking the lead. They understand context, interpret product features, compare alternatives, and provide direct, customer-focused advice, sometimes even initiating purchase processes. For companies, this means that products must not only be visible but also understandable by AI, with rich, structured, and consistent data. Those who act on this increase their relevance in AI-driven recommendations, appear in conversational interfaces, and shorten the customer journey, turning AI into a powerful new sales channel.
What you'll learn.
- How AI redirects the online customer journey from traditional search engine to conversational commerce.
- Why structured, rich and consistent product data is crucial to remain visible in AI-driven environments.
- How to prepare your organization for AI as a new sales channel.
Who is it for.
- E-commerce Managers, Webshop Owners, Digital Marketers, Product Managers.
- Other professionals who are looking to improve their PDPs and CX.
Speakers
Guus van de Mond
Founder & CEO at PowerSuite.ai
Peter Pottinga
Senior Business Consultant
at Squadra
